What is greenwashing

This is the definition of greenwashing from Wikipedia:

Greenwashing (a compound word modelled on "whitewash"), also called "green sheen", is a form of marketing spin in which green PR (green values) and green marketing are deceptively used to persuade the public that an organization's products, aims and policies are environmentally friendly and therefore ‘better’ appeal to nature.
Wikipedia contributors. (2020, May 31). Greenwashing. In Wikipedia, The Free Encyclopedia.

While fully aware that there is always margin to improve, CW Azores is committed to always prove beyond reasonable doubt its statements about being an eco-friendly company, an operation that really offers sustainable tourism and being truly engaged in scientific research.

In a world where the proliferation of labels, anedoctal truths and deceptive communication is sometimes pervasive, we warmly invite you to always check the facts behind easy-to-make assertions, checking our own first!